„PSI - Campaign of the Year"- Winner!
Mobilcom-debitel, in cooperation with the Kandinsky Group, is the winner of the "PSI - Campaign of the Year" Award.
The PSI trade fair is Europe's most important and biggest specialised fair for advertising materials. Close to 18.000 people come to see 850 exhibitors and inform themselves on trends and innovations.
The extensive campaign "Mo & Bill uncover" was created by the mobilcom-debitel GmbH, as a detective kit, desgined as a mailing for distribution partner, the Kandinsky Group was instructed to implement the concept.
The exclusive detective kit, with a false bottom, consisted of a spy-pen, a ball pen with a built-in camera, which records unnoticed, and a christmassy explanation designed as a comic.
The campaign "Mo & Bill uncover" made use of television and cinema spot, out-of-home media, direct-mail, POS advertising, B2B communication as mailings, E-Mails, Back-Office-Posters, consulting aids and events.
The fitting and sustainable campaign with the detective kit "False Bottom" was able to convince the jury of press and industry and received he awards for "PSI - Campaign of the Year."
"This award makes us both happy and proud, and next year we will try to do well in this industry award", Kim Köhler, managing director Kandinsky Group.
